CAREER

Fonds de solidarité FTQ
CRM & Email marketing specialist
September 2022 – Present
Montreal, Quebec, Canada

• Actively contributes to the implementation and optimization of our relationship marketing programs, targeting B2B and B2C customers and actively participates in any project, my expertise is required.
• Works closely with the Digital Strategy, Content Marketing and Data Intelligence teams to design and execute personalized email campaigns, integrated into omnichannel customer journeys.
• Maintains and operates the Dialog Insight sending platform and develops automated processes for our relational campaigns using efficient workflows.
•Defines precise database queries to extract segmented and targeted lists.
• Collaborates with data marketing analysts to ensure data quality and compliance.
• Develop strategies to grow our B2C and B2B databases.
• Continuously monitors campaign performance, initiating A/B testing, providing in-depth analysis and suggesting ways to improve performance.
• Keeps abreast of industry trends, competition and best practices.

TRÉVI
Digital Marketing, Strategy & Technologies Manager
May 2021 – September 2022
Blainville, Quebec, Canada

• Analyze and track website performance and create analytics reports and optimization recommendations
• Develop new marketing strategies to increase sales
• Implement acquisition and engagement/re-engagement tactics
• Optimize the brand’s organic and paid SEO strategy in partnership with the agency
• Ensure a technological watch and guide the evolution of digital trends
• Contribute to the implementation of CRM strategies (lead acquisition budget)
• Develop advertising campaigns while ensuring budget monitoring and performance optimization
• Manage the database, the automated feed, the dynamic content and the sending of newsletters with Hubspot
• Ensure the improvement of the digital customer experience and define the typical path (funnel).
• Manage various digital projects (internal and external resources)
• Act as primary contact for all digital marketing and e-commerce activities
• Ensure the management and improvement of Trevi applications

ACHIEVEMENTS
• Find, set up and configure a brand  management tool (Meltwater)
• Implement a Projet Management tool (Asana)
• Create management tools such as briefs, “Work Back Schedule” and QA grid
• Orchestrate the improvement of the shopping experience – complementary products and cart abandonment

MEDISCA
Digital Marketing Manager
August 2019 – March 2020 (8 months)
Montreal, Canada Area

• Lead and develop Marketing plans and calendars of strategic activities of the
company.
• Digital budget creation.
• Define, manage and monitor all digital marketing strategies within all Medisca
divisions.
• Project management (internal and external resources).
• Primary contact for all digital and e-commerce activities.
• KPI definition for all activities.
• Ensure compliance with all policies, safety, and regulations related to the
company.
• Paid Campaigns creation (Adwords, Display, Programmatic) for various
products.
• Acquire and set up various digital optimization tools (Web, SEO, Email).
• Definition of the customer journey (Heatmap) and optimization.
• Strategy development for Social Media.
• Implementation of brand/alert management tool (Talkwalker).
• Digital competitive landscape definition (SEO, SEM, social media).
• Website optimization, strategies focused on customer experience.

MONDOU
Digital Marketing Manager/Email Marketing Specialist
August 2017 – February 2019 (1 year 7 months)
Montreal, Quebec, Canada

• Digital strategic plan development.
• KPI yearly definition and budget management for all digital projects.
• Digital projects management (internal and external resources).
• Digital Marketing team coaching.
• Point of contact between the IT team, external consultant, and the marketing
team.
• Managing website redesign and user experience.
• Develop, align and monitor all digital strategies (website, e-commerce, email,
social media).
• Responsible for the creation, execution, multivariate A / B testing, and delivery
of all email campaigns.
• Develop, monitor, and optimize organic and paid referencing strategies for
websites.
ACHIEVEMENT
• Adding personalization and dynamic content to all digital activities (name,
profile, type of buyer)
• Build customer data exploitation strategies for our E-comm site, social media,
newsletters.
• Creation of automated message triggered based on the customer journey.
• Roles and responsibilities definition for each member of the digital team.

TC MEDIA (Transcontinental)
Project & Client Manager (Relation1)
April 2016 – January 2017 (10 months)

• Communicate daily project evolution with clients.
• Customer support for all system transition/migration phases.
• Management of costs, resources, change requests, risks, and alternatives.
• Supervision, management, and coaching of the execution and deliverability
team.
• Project planning, ensuring that the scope and approach are well understood
by all stakeholders.
ACHIEVEMENT
• Customer relation and expectation management.
• Segmentation, integration, validation, and deployment of all digital campaigns.

Manager/Team Lead, Email Campaign Delivery
November 2012 – April 2016 (3 years 6 months)
• Point of contact for any marketing activities.
• Customer management, collection of requirements, documentation, tests, and
performance report.
• Creation of briefs, identification of elements that require clarification or
prioritization.
• Collaborate with the team and partners to determine marketing concepts and
initiatives.
• Work with multi-functional teams to develop advanced functionalities.
• Responsible for the team’s KPIs as well as the company’s targets.
• Creation and execution of email campaigns meeting objectives.
• Campaign reports and analysis.
• Ensure CASL compliance.
ACHIEVEMENT
• Apply Email Best practices to all email campaigns.
• Performance optimization, testing, and segmentation.
• Model development and dynamic content automation 

READER’S DIGEST
Webmaster – Content oriented
2009 – August 2012 (3 years)
Montreal

Responsible for production scheduling department digital projects, budgets
, and monitoring deliverables/timelines / communication plan. Supervise
contract employees.
• Managing problems and solutions to the customer service face to our Internet
• Responsible for customer campaigns advertorial (eBlast)
• Support and management of our newsletters
• Coordination of advertising placement (customer, sales, and marketing
teams)
• Analysis of the performance of our advertising campaigns
• Content management, updating our website of the company
• Administration and performance analysis of our server and our databases
• Optimisation of our websites for search engines and SEO
• Selection and confirmation of all our winners
• Technical Manager to our audit firm

Webmaster – Marketing
April 2004 – 2008 (4 years)
Montreal
Responsible for technical, management, and development of all digital
initiatives in electronic commerce and analyzing and reporting the performance of
our direct marketing activities. Supervise contract employees.
• Management, administration, and optimization of our databases
• Content management, maintenance, and administration of the company
websites
• Performance analysis of traffic websites now presented to management
• Management of all polls of our research groups online
• Inventory management and all the initiatives of our advertisers and web
performance analysis
• Planning and project management during external Internet initiative “co-endorsed”

Web Integrator
2002 – 2004 (2 years)
• Contest creation and integration
• Design of ergonomics new sections or microsites
• Development and redesign of our entire Canadian sites
• Forums administration

Junior Web Designer
2000 – 2002 (2 years)
• Adding daily editorial content
• Updating our Database

NEOMEDIA (Caractera division)
Web Integrator
1999 – 2000 (1 year)
Région de Montréal, Canada

• Assembling sites (Gif, HTML, DHTML, Javascript, Flash)
• Execution of corrections/adjustments in response to customer feedback
• Maintenance and update site

EDUCATION

Collège de Maisonneuve
Multimedia & Web sites development, IT · (1998 – 1999)

Collège Ahuntsic
Prepress & Desktop Publishing / Art Design, Prepress/Desktop Publishing and
Digital Imaging Design · (1994 – 1997)

Collège Notre-Dame
(1986 – 1991)